Privacy policy

Last Updated: August 12, 2026
This Privacy Policy outlines how Viellae collects, uses, stores, secures and discloses your personal information, in compliance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs). By accessing and purchasing from www.viellae.shop, you consent to the handling of your personal data as described in this policy.

Entity Details

Data Controller: Viellae

Physical Address: 6 Ascot Street South, Ballarat VIC 3350, Australia

Privacy Enquiry Email: hello@viellae.shop

Types of Personal Information Collected

  1. Voluntarily provided information: Full name, email address, mobile phone number, billing and delivery postal addresses, order history, customer service correspondence
  2. Automatically collected technical data: IP address, device model, browser type, website navigation activity, cookies and pixel analytics data from Google Analytics and Google Ads
  3. Transaction records: Purchased items and payment status (full credit/debit card details are never stored on our servers)

Primary Purposes of Collecting Personal Information

  1. Process, pack, ship and track your customer orders and fulfil contractual obligations
  2. Respond to support enquiries, return requests, refund applications and warranty matters
  3. Send critical order confirmations, delivery updates, policy amendments and service notifications
  4. Improve website functionality, user experience and system performance
  5. Detect and prevent fraudulent transactions, unauthorised account activity and payment security risks
  6. Deliver targeted promotional marketing communications only where you have provided explicit consent
  7. Comply with Australian taxation laws, record-keeping requirements and legal regulatory obligations

Third-Party Service Providers We May Share Data With

We only disclose necessary personal information to contracted service providers required to operate our business, including:

Shopify e-commerce platform, authorised Australian payment gateways, domestic courier carriers, fraud detection tools, Google Analytics and professional accounting and legal advisors.

Viellae will never sell, rent or trade your personal information to unrelated third parties for commercial purposes. All external processors are required to uphold Australian privacy standards.

Cookies and Tracking Technologies

Our website uses cookies, web beacons and conversion pixels to retain cart contents, maintain logged-in sessions, strengthen site security and analyse visitor behaviour for remarketing campaigns. You may disable non-essential cookies via your browser settings, though some checkout functions may be limited as a result.

Your Rights Under Australian Privacy Principles

  1. Request access to a copy of all personal data we hold about you
  2. Request correction of inaccurate, outdated or incomplete personal information
  3. Request deletion of your personal information where no legal or business obligation requires retention
  4. Restrict or object to the processing of your data for direct marketing purposes at any time
  5. Request data portability of your stored information in a machine-readable format
  6. Withdraw previously provided consent for marketing communications without affecting prior lawful processing
To exercise any privacy rights, submit a verified written request to hello@viellae.shop with suitable identity verification.

Data Retention Rules

Personal information is retained only for the minimum period necessary to complete your order, resolve disputes, prevent fraud and satisfy Australian tax and corporate record-keeping legislation. Once no longer required, data is securely archived or permanently destroyed.

Data Security Measures

All payment transactions are processed via Shopify’s PCI DSS certified secure infrastructure. While no online data transmission can be guaranteed 100% risk-free, we implement industry-standard encryption, access controls and internal safeguards to reduce data breach risks.

Minors Protection

Our online store is intended for customers aged 18 years and over. We do not intentionally collect personal details from children under 18. If we become aware of information submitted by a minor without parental consent, contact us immediately for secure removal.

Policy Updates

We reserve the right to revise this Privacy Policy periodically. The updated effective date will be displayed at the top of the page. Continued use of www.viellae.shop following changes constitutes your acceptance of the revised terms.

Lodging a Privacy Complaint

If you believe Viellae has breached the Australian Privacy Act 1988 or the APPs, you may first submit a formal complaint to hello@viellae.shop. If unresolved, you can escalate your matter to the Office of the Australian Information Commissioner (OAIC).

Contact

Email: hello@viellae.shop

Enquiries responded within 24–48 business hours